World Tourism Day 2026

How to take part

Choose the visual and message that best reflect your organisation, then publish your post during the shared campaign window.

1. Choose and download your visual

Browse the campaign visuals below and select the card that best reflects your organisation’s perspective. Download the format you need for your social media post.

2. Choose and adapt your caption

Select one of the suggested captions from the social media toolkit. You can use it as written, write your own, or adapt it to your organisation, city or language.

Please make sure to add the sentence “AI is the window into tourism” in your caption and include both campaign hashtags:

#WTD2026 #EuropeanExperienceAlliance

3. Add the call to action

Include the following call to action in your post:

“If you agree, share this message and help put fair and transparent AI discovery on the tourism agenda.”

4. Publish between 25 and 27 September 2026

Share your post during the campaign window so that participating organisations publish together. Keeping the campaign dates and hashtags consistent will help us connect and amplify everyone’s contributions.

Choose your campaign visuals

Where AI directs attention, tourism spend follows.

More choice. Not more of the same.

More choice. Not more of the same.

Where AI directs attention, tourism spend follows.

Let’s shape AI’s role in tourism with local businesses, not around them

Let’s shape AI’s role in tourism with local businesses, not around them.