Drawing on the recent policy paper developed by European Experience Alliance, GetYourGuide and iconomy, the piece highlights how deceptive online practices undermine consumer trust, damage cultural institutions, and distort the digital tourism market. The article also explores the challenges faced by monuments and museums in addressing fraudulent reselling and calls for stronger enforcement of EU digital regulation to better protect travelers and Europe’s cultural heritage.

The article highlights how most visited cultural landmarks in Spain are increasingly targeted by deceptive ticketing websites. Focusing on destinations such as the Sagrada Família, the Alcázar of Seville and the Alhambra, the piece taps into the insights provided by the EEA’s policy paper on pseudo-pages paper to explains how fake or misleading sites manipulate search algorithms, inflate prices and create artificial scarcity, harming both visitors and official institutions. The article warns that these practices damage the reputation of cultural heritage sites and undermine trust in Spain as a tourism destination, calling for stronger safeguards in the digital ticketing ecosystem.

La Vanguardia reports on the growing problem of online ticket reselling for major cultural landmarks, focusing on the Sagrada Família in Barcelona. The article describes how unofficial websites inflate ticket prices, exploit search engine visibility, and create confusion for visitors, often damaging both consumer trust and the international reputation of cultural institutions. Despite efforts by monuments to curb fraudulent resale practices, the piece highlights the need for clearer regulation and stronger oversight in the digital ticketing market.