The European Experience Alliance was founded in late 2024 as a collective effort to strengthen and represent Europe’s experience sector, bringing together experience providers, local guides, cultural institutions, online travel platforms and heritage sites to elevate its authenticity, value, and resilience in the digital economy, while safeguarding its integrity.

We exist to create a unified voice on the issues shaping our industry, representing the sector directly in front of policymakers, regulators, and key industry stakeholders.

Here's what it means for you:

• A seat at the table: your sector's realities and insights reflected in regulatory and industry discussions across the travel tech ecosystem, at major industry events and in key policy conversations.

• Visibility and Recognition: your logo featured on the Alliance website and your business highlighted as part of a growing European movement.

• Intelligence, first: early access to policy developments, regulatory shifts, and industry trends before they reach the mainstream, with practical takeaways for your business.

• Peer Network: access our community of operators, platforms, institutions and associations across Europe navigating the same commercial and regulatory pressures.

Membership is free and commitment-free. No financial contributions or operational obligations required. You can withdraw at any time by emailing members@experiencealliance.eu.

Once you submit the form, a member of our team will be in touch within 5 working days to welcome you and share next steps.