The European Experience Alliance was founded in late 2024 to give Europe's experience sector a shared voice in front of the people who write its rules. We bring the sector together — from independent guides to some of Europe's largest sightseeing brands, from national heritage institutions to the platforms travellers use to discover them — and represent it directly with policymakers, regulators, and the industry stakeholders shaping the digital economy.

What we fight for is fair competition. We work to keep the digital economy fair and open for European operators of every size, and to bring trust and transparency to how experiences are found and booked online.

Here's what it means for you:

• A seat at the table: your sector's realities and insights reflected in regulatory and industry discussions across the travel tech ecosystem, at major industry events and in key policy conversations.

• Visibility and Recognition: your logo featured on the Alliance website and your business highlighted as part of a growing European movement.

• Intelligence, first: early access to policy developments, regulatory shifts, and industry trends before they reach the mainstream, with practical takeaways for your business.

• Peer Network: access our community of operators, platforms, institutions and associations across Europe navigating the same commercial and regulatory pressures.

Membership is free and commitment-free. No financial contributions or operational obligations required. You can withdraw at any time by emailing members@experiencealliance.eu.

Once you submit the form, a member of our team will be in touch within 5 working days to welcome you and share next steps.