Brussels needs to hear from you. It’s time to speak up and shape the rules that impact your Future.

Why?

The EU treats experiences like flights and hotels. This way we run the risk of unfair Competition.

Now, we all need to stand together - operators and attractions alike.

Be part of our alliance.

The European Experience Alliance is here to unite and empower businesses that craft unforgettable experiences, including tour operators, activity organizers, and cultural attractions.

Our mission is to:

  • speak with one voice to regulators

  • Connect forward thinking attractions and operators

  • Safeguard the right rules governing the experience economy

  • Make sure regulators know we are different than hotels and airlines

JOIN US

We want to hear from you about your opinions and experiences. Share your view and help us shape Brussels rules impacting your business. Get in touch for an initial 30-minute conversation - no strings attached.