The European Experience Alliance was founded in late 2024 as a collective effort to strengthen and represent Europe’s experience sector, bringing together experience providers, local guides, cultural institutions, online travel platforms and heritage sites to elevate its authenticity, value, and resilience, while safeguarding its integrity.

We exist to create a unified voice on the issues shaping our industry, representing the sector directly in front of policymakers, regulators, and key industry stakeholders.

Joining is free: there are no financial contributions or operational commitments associated with membership.

Here's what it means for you:

• A seat at the table: be part of the collective shaping how Europe's experience sector is represented at major industry events and in key policy conversations.

• Visibility and Recognition: your logo featured on the Alliance website and your business highlighted as part of a growing European movement.

• Knowledge & Skills: benefit from exclusive access to industry-relevant know-how, trends, market and policy developments, affecting your business.

Your participation and support would ensure that the sector’s realities and insights are reflected in regulatory and industry discussions across the travel tech ecosystem.

Once you submit the form, a member of our team will be in touch within 5 working days to welcome you and share next steps.