The European Experience Alliance was founded as a collective effort to strengthen and represent Europe’s experience sector, bringing together its key actors to elevate its authenticity, value, and resilience, while safeguarding its integrity.

We aim to create a unified voice on key issues shaping our industry, representing it in front of policymakers and stakeholders.

There are no formal obligations associated with joining the European Experience Alliance. Your participation and support would ensure that the sector’s realities and insights are reflected in regulatory and industry discussions across the travel tech ecosystem,
without requiring financial contributions or operational commitments.