Experiences are why we travel.
Yet, when the EU makes laws about travel, they only consider how we get there and where we stay.
It’s time to make your voice heard.
EU regulators treat travel experiences like flights and hotels. But flights and hotels have highly organised and well-funded lobbies who shape the discussion and ensure that policies favour their businesses. These decisions often go against the interests of the experience sector. Regulators need to understand the impact of their decisions: our highly diversified, unique, localised industry is not being heard when rules are being made about us – even though we're the fastest-growing segment of the travel industry in Europe.
We are the voice of the experience vertical
From cultural institutions and local guides to adventure operators and immersive attractions, our sector is diverse, community-rooted, and essential to how the world experiences travel today.
We’re here to elevate the value of experiences, protect their integrity, and lead their evolution—through collective advocacy, cross-sector collaboration, and a unified commitment to innovation.
Get in touch
We want to hear from you about your opinions and experiences. Share your view and help us shape rules impacting your business. Get in touch for an initial 30-minute conversation – no strings attached, and of course fully confidential.