Help Us Tackle the Rise of Pseudo Pages

In recent months, a growing number of cultural institutions, museums, and experience providers across Europe have sounded the alarm about a deeply concerning issue: the proliferation of pseudo pages—unauthorised websites that impersonate official attractions, mislead visitors, and sell overpriced or invalid tickets.

These sites are not only damaging public trust in well-loved landmarks, they are also undermining the accessibility and affordability of Europe’s cultural heritage.

As part of our ongoing work to support fair and transparent practices in the digital travel ecosystem, we are gathering first-hand insights from affected institutions. This research will help inform policymakers and raise awareness of the need for stronger enforcement, platform accountability, and digital protections—especially in light of new legislation like the EU’s Digital Markets Act.

If your institution has experienced issues related to pseudo pages, we would love to hear from you. Your input will help us build a collective case for action and ensure that the voices of cultural and tourism providers are heard.

Please reach out if you’d like to contribute, share your experience, or simply stay in the loop. Together, we can work towards a digital environment that supports—not exploits—those who bring Europe’s cultural experiences to life.